A view of the Yunshang Taoyuan Rural Revitalization Theme Post Office in Nyingchi, Xizang autonomous region, where local agricultural specialties and postal souvenirs are displayed. [Photo by Shan Tianqing/For chinadaily.com.cn]

In an age of instant messaging, the scene at the Yunshang Taoyuan Rural Revitalization Theme Post Office points to an unlikely travel trend: postcards are finding new appeal among young tourists and helping connect them with goods from nearby rural communities.

At 9 pm, an hour before closing, young travelers were still crowding around desks at the post office in Nyingchi, Xizang autonomous region, choosing postcards, writing messages by hand, and stamping them with images of local landmarks.